Media Monitor

{"contentId":"3300792","authorDomain":"SteveAdubato"}

Barack Overexposed? You Betcha!

By any standard, President Barack Obama is an exceptional communicator. He is dynamic, charismatic and extremely articulate. This is especially true after eight years of George Bush, one of the worst communicators to ever inhabit the White House.

However, President Obama is simply overexposed by any reasonable standard. Five "talking head" shows over the weekend were simply too much in his effort to promote his much-troubled health care reform effort. Doing David Letterman this week? Sounds fine on paper, but the problem is Obama has been on virtually every magazine cover from TIME and Newsweek, to In Touch, People and every other celebrity magazine you could imagine. Obama is everywhere all the time.

Here's the problem. We are seeing the president too much, which sounds odd when we hadn't seen our previous president for eight years. But the expression "too much of a good thing" seems appropriate here. Obama has held too many press conferences saying virtually the exact same thing. He continually goes on talk shows to explain the health care plan that seems more confusing every time he talks about it.

One of the biggest problems is that when Obama started talking about health care reform, he was all over the place. He talked too long; he talked about too many details; he got certain facts wrong; he would later contradict what he previously said; and he made commitments about covering every American while still reducing the deficit, which any reasonable person knows makes no sense.

By the time Obama kicked off this latest so called "media blitz" by doing five weekend political shows including "Meet the Press" with David Gregory, to be followed up by the Letterman appearance, he had been on the air so many times on so many venues that Obama's fatigue was setting in. My sense is that the president thinks that the more he talks about health care reform, the more likely we are to support him. But that is not the case. It is like the college professor that is convinced that the longer he lectures, the greater the likelihood his students will learn, but that is not the way communication works, particularly in the modern media age dominated by mini-sound bytes, catchy slogans and a public with a rapidly decreasing attention span.

What the president doesn't understand is that the more information he gives us, the more confused we get. Granted he gets big points for advocating something that needs to be done. Clearly the health care system needs to change. More Americans need to be covered. But the devil is in the details and those details can't be communicated through mass media vehicles. They just don't work. We want to be entertained. We want to laugh. We want a Broadway show that is about 90-minutes long and doesn't bore us. Frankly, the details of health care are boring, even if the person talking about it IS Barack Obama.

The challenge is, the way Obama got elected is by offering soaring campaign rhetoric that was inspiring and uplifting. I bought into it, which is why I voted for him. But health care legislation? That stuff is deadly, which is why Obama should be spending more time sitting one on one with key members of Congress and getting them to buy in to his plan. He needs to be negotiating, compromising, horse trading, cutting deals and doing it all in private. There is no show here. You don't get it done on Letterman nor will you get it done on Leno.

If the president thinks the public will overwhelmingly respond in the affirmative to his media blitz and then put pressure on Congress to do what he wants, that's just not going to happen. Simply put, Obama may be a great public communicator (especially when he is reading off teleprompter) but the type of communication needed to get 60 votes in the Senate to pass health care reform is a lot less sexy and entertaining than the Barack Obama, media darling, rock star that we came to know during the campaign. The sooner he realizes that, the more likely he is to succeed. My advice to the president? Take a break from the media. Chill out just a bit and do more of your work in a less public fashion. The results could be a hell of a lot better. It's a celebrity dominated media age. If Madonna can be overexposed, so can Barack Obama. Sad but true.

To catch Steve's appearance on MSNBC discussing this topic, click here

{"contentId":"3300792","authorDomain":"SteveAdubato"}
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{"commentId":9641683,"authorDomain":"btco"}

The thing is I did not see him once on TV for the last week or so... til last night while watching the evening news. So, for me there was pretty much no exposure. Maybe, it's the media making this a bigger deal than it actually is in real life?

{"commentId":9641683,"threadId":"682990","contentId":"3300792","authorDomain":"btco"}
  • 4 votes
Reply#1 - Tue Sep 22, 2009 12:53 PM EDT
{"commentId":9646262,"authorDomain":"msjayhuff"}

How nice to have a hands on LEADER involved every single day rather than what we have had for the past eight years! And one who can intellectually understands and can discuss the issues at hand! Overexposed??? How about eight years of UNDEREXPOSURE? You guys just don't know how to handle a LEADER who's willing to work!

{"commentId":9646262,"threadId":"682990","contentId":"3300792","authorDomain":"msjayhuff"}
  • 3 votes
Reply#2 - Tue Sep 22, 2009 4:05 PM EDT
{"commentId":9646871,"authorDomain":"petalsndreams2002"}

Exactly msjayhuff!

Republicans in the Congress and WH spend their days trying to figure out how to funnel tax money to their corporate masters.

Who watches all the Sunday shows anyway? Not even a political junkie like me. And the people who watch Letterman don't watch the Sunday "talking heads", so I believe that President Obama knows exactly what he is doing.

While the others play checkers, Obama is playing chess.

{"commentId":9646871,"threadId":"682990","contentId":"3300792","authorDomain":"petalsndreams2002"}
  • 1 vote
#2.1 - Tue Sep 22, 2009 4:31 PM EDT
{"commentId":9687161,"authorDomain":"a-p-jarrett"}

MsJay: I agree. If the choice is a leader who does a highwire act or a ostrich impersonation, I'll take the highwire act any day.

{"commentId":9687161,"threadId":"682990","contentId":"3300792","authorDomain":"a-p-jarrett"}
  • 1 vote
#2.2 - Thu Sep 24, 2009 2:01 PM EDT
{"commentId":9865604,"authorDomain":"RuthyJObservations"}

Little chica - Obama is definately doing a high-wire act and is going to need a safety net! What a circus act he's performing all around the world. Wait til the shoes start getting thrown at his head. That'll be fun to watch! oops...that happened to another guy, and the laughs weren't very nice then either!

{"commentId":9865604,"threadId":"682990","contentId":"3300792","authorDomain":"RuthyJObservations"}
  • 3 votes
#2.3 - Sun Oct 4, 2009 2:21 AM EDT
Reply
{"commentId":9647791,"authorDomain":"politimikey"}

Can not disagree with this article more. Jamming the radar is the chess move that this Administration is pursuing. Muting the Conservadems so that the only oposing voice is the misguided Right is a brilliant stake that the Administration must do, using the best messenger WE have to keep drilling clean messages through the media... (not one message, as we have to keep pounding the news cycle with what actually occurs in a busy week like the one we are having.)

{"commentId":9647791,"threadId":"682990","contentId":"3300792","authorDomain":"politimikey"}
  • 2 votes
Reply#3 - Tue Sep 22, 2009 5:14 PM EDT
{"commentId":9659227,"authorDomain":"bncshapiro"}

If President Obama is so overexposed, how do you account for his strong polling in personal attributes, i.e. intelligence, strong leader, likeability? His poll numbers are uncannily similar to those of Ronald Reagan. While Americans were sharply divided about his policies, the public simply liked the guy --- a lot. Despite the 24-hour news cycle publicity for the Obama-haters, I'm convinced the POTUS is doing quite well with the majority of Americans and looks like a good bet for re-election in 2012

{"commentId":9659227,"threadId":"682990","contentId":"3300792","authorDomain":"bncshapiro"}
  • 1 vote
Reply#4 - Wed Sep 23, 2009 10:08 AM EDT
{"commentId":9698276,"authorDomain":"oblair7"}

I agree he will be re-elected if the economy gets turned around the G.O.P. is a real joke right now!

{"commentId":9698276,"threadId":"682990","contentId":"3300792","authorDomain":"oblair7"}
    #4.1 - Thu Sep 24, 2009 10:44 PM EDT
    Reply
    {"commentId":9666306,"authorDomain":"uned2kno"}

    Dear SIR ,

    We all are a product of each other in that respect , some have no realized it yet . uuuooopppsss! SURPRISED don't be.

    TINSON

    {"commentId":9666306,"threadId":"682990","contentId":"3300792","authorDomain":"uned2kno"}
      Reply#5 - Wed Sep 23, 2009 2:24 PM EDT
      {"commentId":9667800,"authorDomain":"tinkerelite61"}

      I'd rather have a president that speaks to me intelligently & allows me to make my own decision about what he's saying than, as in the past, those who virtually said nothing of intelligence at all. And on a personal note I'm really tired of people, including yourself, who keep referring to President Obama by his last name instead of how he should be addressed (no matter how many times). Can we, PLEASE, give him the respect he is entitled to?

      {"commentId":9667800,"threadId":"682990","contentId":"3300792","authorDomain":"tinkerelite61"}
        Reply#6 - Wed Sep 23, 2009 3:20 PM EDT
        {"commentId":9687076,"authorDomain":"a-p-jarrett"}

        Steve: Do you blame him? When you're battling party indecisiveness, Republicans misinformation, and the media, you need an edge. The American people who elected him have asked him to use that charisma, the Harvard degree and anything else to further a decisive plan for improving this country.

        The problem is the American people have come to expect a minute by minute account of every detail of celebrity, including the POTUS. If they don't get face time, the belief is there is something to hide.

        Perhaps the question you should be asking is:

        Are US officials and the media prostituting themselve in this current environment? You betcha.

        {"commentId":9687076,"threadId":"682990","contentId":"3300792","authorDomain":"a-p-jarrett"}
        • 1 vote
        Reply#7 - Thu Sep 24, 2009 1:59 PM EDT
        {"commentId":9698144,"authorDomain":"oblair7"}

        The Prez is doing ok the G.O.P. is a real joke perhaps they will nominate Blinky the clown for 2012? LOL!

        {"commentId":9698144,"threadId":"682990","contentId":"3300792","authorDomain":"oblair7"}
          Reply#8 - Thu Sep 24, 2009 10:34 PM EDT
          {"commentId":9849730,"authorDomain":"smartg"}

          I think that Obama is talking to the wrong people about the wrong things when we have two wars and many people are in a crises.

          Going to Denmark was untimely and many Americans and those around the world thought it was ill timed. Obama not talking to McCrystal the Afghanistan military leader for 70 days, BUT, Obama can yuk it up with Letterman and Sunday morning shows and FLY with his wife and Oprah to Denmark for his Chicago friends, ughh

          {"commentId":9849730,"threadId":"682990","contentId":"3300792","authorDomain":"smartg"}
          • 1 vote
          Reply#9 - Fri Oct 2, 2009 9:56 PM EDT
          {"commentId":9853025,"authorDomain":"the-spirit"}

          He is dynamic, charismatic and extremely articulate -- when reading a teleprompter. A recent study showed it takes Obama longer to finish a sentence than it did Bush.

          {"commentId":9853025,"threadId":"682990","contentId":"3300792","authorDomain":"the-spirit"}
          • 3 votes
          Reply#10 - Sat Oct 3, 2009 4:09 AM EDT
          {"commentId":9862674,"authorDomain":"eric24"}

          I can agree with that.

          {"commentId":9862674,"threadId":"682990","contentId":"3300792","authorDomain":"eric24"}
          • 3 votes
          #10.1 - Sat Oct 3, 2009 9:00 PM EDT
          {"commentId":9865560,"authorDomain":"RuthyJObservations"}

          The Spirit - hehheh!

          {"commentId":9865560,"threadId":"682990","contentId":"3300792","authorDomain":"RuthyJObservations"}
          • 2 votes
          #10.2 - Sun Oct 4, 2009 2:13 AM EDT
          {"commentId":9868069,"authorDomain":"mooncrow"}

          I'm uncomfortable watching him. I've tried to define why. Looking at this logically, I acknowledge that he looks nice, has a pleasant and appealing voice, and comes across as non-threatening and calm; but there is this profound emptiness about him that alienates him.

          Bill Clinton and George Bush both had an endearing twinkle in their eyes ... a witty life force that could not be concealed and that bubbled out when ever they spoke. Ronald Reagan had this too, as did President Kennedy, so please don't call me names because I'm not a democrat, because I'm not a republican either; so party lines have no place in my determination.

          To me, Obama comes across lacking inner dimension ... no passion ... flat ... rehearsed ... non-linear.

          Because he does not project that which I would expect to see in the President of the United States, I am uneasy watching him.

          {"commentId":9868069,"threadId":"682990","contentId":"3300792","authorDomain":"mooncrow"}
          • 2 votes
          #10.3 - Sun Oct 4, 2009 10:44 AM EDT
          Reply
          {"commentId":9862665,"authorDomain":"eric24"}

          Good article. I agree... he is over exposed and I'm pretty much sick of hearing the name Obama or seeing him on the TV every single day... and every other media / advertising type of thing. It's not just because I didn't vote for him. I'd be sick of it if someone else was in office too.

          {"commentId":9862665,"threadId":"682990","contentId":"3300792","authorDomain":"eric24"}
          • 6 votes
          Reply#11 - Sat Oct 3, 2009 9:00 PM EDT
          {"commentId":9865568,"authorDomain":"RuthyJObservations"}

          I personally can't bear to watch him ever, anymore! Enough already!

          {"commentId":9865568,"threadId":"682990","contentId":"3300792","authorDomain":"RuthyJObservations"}
          • 2 votes
          Reply#12 - Sun Oct 4, 2009 2:15 AM EDT
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